is worse than doing nothing at all.” -Li Evans
It’s true that digital marketing is almost imperative for success in today’s business world. Businesses without up-to-date websites, social media outlets, or Yelp reviews are much less likely to become well-known. However, simply throwing up a Facebook fan page or a Twitter account is not enough—you must have a strategy.
Search engine optimization is critical to the digital success of any nightlife business. A good SEO professional will develop keywords relevant to your business and increase your Google ranking in search results for those keywords. The higher your Google ranking, the more clicks and ultimately customers you will receive. Check out these statistics:
Check out this great article on how to create a visually appealing and efficient backbar. It was written by William Fanning and originally posted here @ nightclub.com.
Given the amount of money spent on flat screens, chandeliers and lighting, it’s perplexing how little effort most bar operators put into one of the undeniably important focal points of their operation: the backbar. This crucial piece of real estate must merchandise your products and be highly functional. Following are four steps to establishing a backbar that is visually appealing and operationally efficient.
Are your website’s only keywords “club” and “new year’s eve”? Does your copyright date fall before the last presidential election? Is there a “best viewed with Internet Explorer 6.0” button on your site? We certainly hope not, but check out these five reasons why your nightlife website isn’t working, and tips to get it working again.