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Current Social Media Trends

When running a business these days, its a good idea to make a presence on all sorts of social media websites. Currently, the most popular ones like Facebook and Twitter are important in retaining customer loyalty.

Also, QR Codes are the future of social media in the mobile marketing world. Using a smartphone camera, customers are able to scan these barcodes on your bar or restaurant’s napkins, glasses, etc. which leads them to your website, where you can offer discounts or drink specials.

Furthermore, personalized e-mails and URLs are also becoming a major player in the future of social media. Instead of sending out a mass e-mail to all of your customers in your database, you can personalize texts, e-mails and URLs with a personalized message to the customer you are trying to reach, giving the customer that “VIP” feeling.

The Importance of SEO for Nightlife Websites

Search engine optimization does not consist of some confusing, secret-coding for a website, nor is it the process of paying for special services that produce instant results. In fact, SEO about 80% marketing and only 20% technical. That being said, it is important to put the majority of your SEO in the hands of marketers rather than online developers.

The process is started by identifying the best search terms used daily by your nightlife audience when they are trying to find a specific promotion (i.e., “happy hour at O’Henry’s” or “best ladies night specials in Manhattan”).

SEO is all about putting yourselves in the shoes of your customers at all times to grasp a better understanding of what it is they might be searching for. Any website owner can structure all of his online marketing campaign to become visible once a user searches for those specific keywords.

Have any questions or need help with your nightlife company’s SEO? We can help!

Visit us at http://www.nightlifebranding.com/

Google Analytics: Measuring Your Nightlife Venue’s Site Success

It’s true; the numbers don’t lie. Just ask anyone who has ever used Google Analytics to get a better understanding of the amount of online users reaching his company’s website.

Google Analytics is a free service aimed toward marketers that can offers detailed statistics about the visitors to a website. It tracks visitors from all over the web, including search engines, display advertising, and pay-per-click networks. Marketers are able to see which ads on their websites are performing and which ads are not. It can also give you an average number of visits and page views, as well as visits from new users compared to visits of returning users. Furthermore, it even gives you a geographical map showing what areas on the globe visit your site the most!

The program can be a great tool for anyone who might be having trouble implementing an online marketing campaign. Businesses can now track the success (or failure) of their website without having to hire an outside source to do the work for them.

Nightlife Branding can help you measure your site’s success with Google Analytics and similar tools. If it’s not up to par, we can give you a fresh new look and amp up your marketing efforts! Contact us to learn more.

Mobile Marketing is the Future

We see it more and more each day - people constantly glued to their cell phones. Whether it be on the go or in the office, it seems almost impossible for the average U.S. citizen to make it through a normal day without his or her phone nearby.

So it should come as no surprise that mobile marketing is becoming increasingly popular among businesses. Today, in the U.S. alone, there are well over 80 million mobile internet users, according to eMarketer. It would not be surprising to think that mobile web access may take the lead over PC web access within the next five years.

There are a few smartphone applications in the Mobile Marketing world that a restaurant or bar should consider advertising on or becoming a part of if it wants to increase recognition:

1) Foursquare - Foursquare is a location-based social networking site for mobile users. Foursquare users are able to “check-in” to a location nearby by way of GPS hardware used by the program. A user can be rewarded a special “badge” if he or she checks into a place after so many times. Foursquare has recently reached over 7 million users, including the President!

2) Happy Hours - This fairly new application is extremely popular among the nightlife crowd. The application first geo-locates you, then lists the ten nearest happy hours in order of starting time. It also maps out the location of the venue hosting the happy hour for easy wayfinding. The application also lets you search happy hours by city, neighborhood, and day, and creates a customizable clock that displays the timeframes of some of your favorite happy hours nearby.

3) Yelp Mobile - The popular social networking, user review, and local search website now has an application availabale for smartphones. With over 50 million monthly visitors, any restaurant or bar with fairly good reviews will profit from being on Yelp.

If you have any questions on how to improve your nightlife marketing, we can help!Contact us at www.nightlifebranding.com

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